Perhaps considered yet another corporate buzzword, ‘digital transformation’, or ‘DX’ as it is also known, might be thought of by some as an agenda item for future planning. However, the reality is that major organisations are going through the transformation process now. For a company to stay competitive, firms still using analogue processes are likely to need to get on board with DX sooner rather than later to avoid lagging behind their competitors.
What is digital transformation?
Digital transformation is not just about moving corporate information to a digital platform. True DX is a top-to-bottom strategy of incorporating digital technology into every aspect of an organisation’s operational process, products, solutions, and customer interactions with the goal of increasing value through innovation, invention, improved customer experience and efficiency.
The process replaces analogue legacy systems throughout a company that are generally no longer fit for purpose in the digital age, often requiring time consuming, manual procedures or employing outdated software disconnected from other parts of the business, restricting opportunities for information sharing and automation.
The benefits of transforming
Technology is helping businesses to find new and more efficient ways to work, and one of the key advantages of DX is how it can help companies to streamline their operational processes. In fact according to a recent report by transformation experts PTC, 40% of management executives believe that operational efficiency is the greatest benefit which digital transformation provides.
In addition, research suggests that businesses that have successfully completed the digital transformation process are better placed to respond to customer needs and predict future demand and behaviours. DX can give organisations a competitive edge, accelerate innovation and create a more skilled workforce.
These improvements in efficiency, innovation and customer experience are also likely to directly impact revenue growth, with a Mckinsey report stating that B2B companies who have undergone a digital transformation process spend around 10% less budget while achieving 10-15% growth.
So, while it may seem like a daunting prospect to reinvent how an entire company is run, perhaps replacing processes that have been used successfully for many years, there is a clear business case to make the change for both futureproofing and retaining market share in the present.
How to transform your business
There are many aspects to digitally transforming your business and many new change transformation roles created in recent years to fulfil many DX-related tasks.
Some examples of digital transformation include IT upgrades such as moving storage to a cloud environment or improving online interfaces to make them more interactive or intuitive, being remote-ready to meet the needs of your workforce and customers, reskilling employees to use new software and systems, introducing automation to enhance customer service, and using AI to provide real-time insights to enhance sales efficiency and marketing effectiveness and generative AI to support innovation.
Some companies find it helpful to employ interim Statement of Work teams to provide immediate access to professionals with the software skills and experience they need to implement digital transformation quickly and effectively, giving existing staff time to upskill in readiness to take over day-to-day management of new systems once they are in place. Many companies also utilise an Enterprise Resource Planning (ERP) system, which is DX software that helps to run the entire core process of a business to support automation and procedures in finance, HR, manufacturing, supply chain, services and procurement, ensuring that all parts of the business have access to information on a shared platform.
New job roles always appear in change transformation, both contract roles to help design and implement new systems and permanent roles to manage digital platforms and train others. There are opportunities across a range of sectors with openings for tech and marketing professionals who are digitally proficient as well as a heavy focus on project management and consulting experts to oversee the transformation process, as highlighted by industry specialists, ElevateIQ, in their article on the top 10 Digital Transformation Roles for 2023, which cites 6 of the top 10 job roles as a range of transformation related consultants and PMs.
So, it seems that digital transformation is certainly something which business leaders should be working on if they haven’t already started the process for their organisation and, with change transformation experts on hand to assist with the smooth transition, perhaps it’s time for all companies to make the change for a digitally enhanced future.
If you are looking for a top tech team to support your digital transformation needs for anything from a small short-term project to a large scale long-term managed contract, get in touch with Dukebridge today and find out how our hybrid consulting services can quickly and effectively fulfil your staffing needs.
Dukebridge services:
We equip our clients to overcome the challenges of meeting business, operational and technology objectives by helping them to build, scale and deploy skilled teams at speed and cost-effectively.
We achieve this by providing highly responsive programme/project resources skilled in analysis, project management and project execution, whose effectiveness is sustained by our Service Delivery Function. This includes a centralised PMO function that helps achieve project/engagement success by embedding accountability and governance from day one.
